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It should surprise no one that for a country with a competitive education system, we would turn a fun activity like attending concerts into an anxiety-inducing sport. With the surge in major artistes performing in Singapore, local concertgoers increasingly vie with international fans for the elusive concert ticket. Merely entering a ticketing site now requires serious strategy – and many are turning to Help To Buy (HTB) services.

This niche but growing community of professional queuers, whose services can be described as one's personal concierge, is often found on online platforms like Carousell and Telegram. For fans who cannot miss seeing their idol, HTB services essentially secure them a ticket or two. Or 10.



As it’s “ increasingly difficult ” for buyers to get tickets on their own due to growing demand, the average buyer’s main purpose is “to hand over the task to someone else, so they don’t have to go through the anxiety of getting the ticket themselves”, explained Alice, the 27-year-old founder of HTB service Queuetie, who declined to use her real name. "Recently, there has been a very huge trend of young teens attending concerts, but they have a lot of roadblocks, such as they don’t have a credit card to purchase," she added. "They ask their parents to help them, but the parents know nothing about these ticketing (platforms or systems).

So they engage these (HTB) services on behalf of their children. If they can’t get (a ticket), they find someone e.

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