Could John Lewis steal Boden's swimwear crown? The High Street retailer gives their range a chic revamp just in time for summer John Lewis has given its swim range a chic overhaul just in time for summer READ MORE: Swimwear reaches Saudi Arabia! Models strut the catwalk in bikinis for the first time ever at Red Sea Fashion Week By Camilla Ridley-day For The Daily Mail Published: 15:30 EDT, 22 May 2024 | Updated: 15:30 EDT, 22 May 2024 e-mail 1 View comments Swimwear season is nearly upon us, which likely means one of two things; either digging an old-faithful cossie from the back of your cupboard and trying to pretend you don't mind that you've worn it four summers straight. Or, gulp, traipsing along the High Street in search of something flattering that won't make you want to lunge for your towel the second you get out of the pool. Because as we get older, this can start to feel like an impossible task — sizes tend to be inconsistent, shops are awash with flimsy cut-out designs suitable for twentysomething Instagram influencers rather than mere mortals, and the more functional pieces are often plain or frumpy.
It's why many midlife women have long trusted only a vanishingly small number of shops to provide their swimwear, such as Boden, Marks & Spencer and Next. This year, however, our swimwear options have gained a glorious new addition. John Lewis has given its swim range a chic overhaul, changing 75 per cent of its offering with the aim of appealing to a wider audience .
