PARIS–(BUSINESS WIRE)– #Bosideng –Second paragraph, first sentence of release dated July 3, 2024, should read: The “Fusion” capsule collection by Bosideng’s chief designer Zhu Lin will embody the harmony between tradition and modernity. (adsbygoogle = window.adsbygoogle || []).
push({}); The updated release reads: BOSIDENG REVIVING CRAFT – EXCLUSIVE BOSIDENG FASHION SHOW: AN ODE TO CHINESE HERITAGE On July 8, 2024, high-end ready-to-wear brand Bosideng will showcase its “Fusion” capsule collection fashion show as part of the “REVIVING CRAFT” exhibition at the Musée des Arts Décoratifs in Paris. This event, organized by renowned media entrepreneur Yang Lan, will highlight China’s intangible cultural heritage and contemporary design from July 5 to 19, 2024. The “Fusion” capsule collection by Bosideng’s chief designer Zhu Lin will embody the harmony between tradition and modernity.
The creation will blend ancestral motifs, centuries-old weaving techniques, and embroidery with resolutely contemporary design, perfectly reflecting the vision of “REVIVING CRAFT”. Since its establishment in 1976, Bosideng has become a global leader in the down clothing sector. The brand has transcended preconceptions about “Made in China” by combining traditional craftsmanship with technological innovation.
Its notable participation in New York and Milan fashion weeks in 2018 and 2019 consolidated its international reputation. The “REVIVING CRAFT” exhibiti.
