PARIS , July 2, 2024 /PRNewswire/ -- COOFANDY, the modern men's essentials designer brand, recently participated in the Bonjour Brand Forum 2024 in Paris , an event that took place at the headquarters of the United Nations Educational, Scientific and Cultural Organization (UNESCO) on June 21 st . COOFANDY's involvement in this forum highlights its dedication to enhancing the standing of brands on the global stage, demonstrating a firm commitment to expanding its international influence and furthering the globalization of its brand. The Bonjour Brand Forum is a prestigious platform for international brands to engage in dialogues, cooperation, and cultural diversification.
This year's forum, co-organized by Oriental Pairs and with support from various organizations such as the Fondation Prospective & Innovation (FPI), the Comité Colbert, and the Institut Français du Design (IFD) has gathered more than 500 attendees including political and business leaders, CEOs and CMOs of global head brands, creatives, designers, and opinion leaders. The forum commenced with an opening speech by Jean-Pierre Raffarin , the former Prime Minister of France and President of FPI. He said, "Design acts as a brand's promise, embodying the brand's unity and serving as a conduit for cross-border exchanges and enhancing the brand's value.
It facilitates international communication, underscoring the pivotal role of design in branding. Design is not just aesthetics; it is culture, and branding is fund.
