Customers would prefer if designers stopped horsing around with AI. New York-based fashion label Collina Strada is facing backlash online for enlisting artificial intelligence in the design process for its latest collection with BAGGU, which features a $70 horse-shaped bag that has since gone viral . While both brands pride themselves on sustainability, consumers argue that the use of AI in the creation of particular prints for the collaboration — which launched earlier this week — goes against the companies’ eco-friendly missions.
“Honestly, I was really looking forward to this collection but after learning that the prints are AI-generated I’m not so excited anymore,” one Redditor wrote in an online forum. The user claimed to have plugged the prints into an AI detection tool only to find that “most of the prints are AI-generated.” “As a longtime BAGGU user, this is disappointing to say the least,” the user continued.
“I was really hoping to buy one of the medium crescents in the blue thorn but after learning that it’s AI, I highly doubt it.” According to the product listings on BAGGU’s site, only two prints — “Blue Thorns” and “Boxer Plaid” — were “AI-conceptualized,” or created with the aid of the generative AI program Midjourney , in order “to remix old Collina prints” from the brand’s spring/summer 2024 line “and drive them further.” With the help of the advanced technology, two prints previously used by the label were.
