CITY WHISPERS: Londoners prefer posh to poundstretching brands By Francesca Washtell Updated: 21:50 BST, 15 June 2024 e-mail View comments You might think the exorbitant cost of living in the capital would make Londoners keen to seek a bargain. But when it comes to investing, they hold little regard for budget brands. The stocks least likely to show up in their portfolios include budget retailer B&M, pie shop Greggs and Wetherspoons pubs, says investing platform eToro.
They own a larger proportion of shares in luxury fashion groups including LVMH, Kering and Farfetch than investors in the rest of the UK. Off the menu: The stocks least likely to show up in Londoners' portfolios include budget retailer B&M, Greggs and Wetherspoons pubs They also have a penchant for US-listed gymwear firm Lululemon. But the biggest snub to B&M, comes from outside the capital.
It is less popular in the left-wing luvvy beachfront haven of Brighton and Hove than anywhere else in the UK. That area's most popular share? Deliveroo. Perhaps they're trying to avoid pesky gulls swooping on their fish and chips.
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