Aston Villa's president of business operations Chris Heck has promised not to exploit the club's most loyal fans while trying to drive up the club's revenue to £400m by 2027. It's crucial that Villa's business department capitalise on the progress made on the pitch under Unai Emery , who led the club into the Champions League with a top four finish last term. Under Heck, Villa announced a new long-term partnership that will see Betano become the club’s new principal and front-of-shirt partner in a deal worth £40m , while he also tied up a deal with Adidas with the sportswear giant becoming the club’s official kit partner .
Villa's season ticket prices for the upcoming campaign were increased by just five per cent, but match-by-match tickets have gone up by up to 15 per cent, with Category A games set to cost £78 in price zone one seats. The club's justification for the hike of match-by-match tickets was due to their limited price increase on season tickets. READ | What Unai Emery has said about Jaden Philogene as Aston Villa target reunion READ | Aston Villa to make academy addition and sign up former West Brom coach Villa are also not offering any new season tickets while they focus on expanding Villa Park to also accommodate more premium seating.
In an exclusive interview with the Telegraph , Heck said Villa are about to announce the biggest hospitality push in European football, which includes 18 new premium offerings, including private club space and other suites a.
