Consumers try wireless mobile phone charging by riding spin bikes to generate electricity at the McDonald's zero carbon restaurant in Shougang Park in Beijing. (Photo provided to chinadaily.com.
cn) As we see a surging demand and a favorable business environment, industry experts said that China's young-generation consumers are expected to become a new driving force of the development of ESG (environmental, social and governance), further promoting the sustainable growth in the field. They said that in the recent two to three years, ESG has transformed from not only an operation goal for business entities, but a trendy lifestyle, or mindset, among consumers. Consumers bring their own mugs or bottles when buying coffee.
LEED cafes and restaurants are becoming increasingly popular among the youth, as they pay special attention to the LEED marks on the store's window before entering them. The LEED rating system, devised by the United States Green Building Council, assesses the degree to which a building is environmentally friendly, utilizes energy-efficient equipment, and actively adopts renewable energies or other technologies that reduce the negative impacts of buildings on the environment. "For many young people, ESG is no longer an unattainable concept but a practical and achievable one.
More and more young people are choosing to purchase, use, and promote products with environmental elements and are adopting green, low-carbon lifestyles. This trend is particularly evident in.
