Scottish designer is marking the largest milestone of his career so far, celebrating ten years of by shutting down Central London’s Somerset House. Surprising festivities emerged at every turn, debuting his 10th-anniversary collection before London’s creative youth. Somerset House’s cobblestone walkways were overwhelmed by the city’s fashion glitterati, seeing British avant-pop artist sit on the FROW alongside star .
As guests settled down to salute LOVERBOY’s achievement, makeshift, face-painted soldiers emerged onto the outdoor balconies of Somerset House, revealing a DIY choir . Charles Jeffrey LOVERBOY’s collection explored the concept of “queer time,” analyzing ticking clocks through quirky characters birthed from the LOVERBOY universe. First, the designer sent models down the runway in stripped pajamas ready for bed, emerging from their slumbers wearing tousled beanies and peeling banana boots.
Deconstructed uniforms unraveled in motion, seeing button-downs turn into skirts and pinned blazers with dripping sleeves. LOVERBOY’s signature queer-meets-punk identity ruled the showcase with an unapologetic edge, continuing the collection with cupid-shot models tumbling down the runway. Army and sailor uniforms were printed onto unconventional knitwear paired with LOVERBOY’s animalistic headgear, while theatrical tailoring and medieval elephant heads made bold statements alongside knitted fruit bags and a disheveled collaboration.
As music dimmed and models.
