When I board my Eurostar from St Pancras on a rainy Tuesday, I'm not sure what to expect from Menswear Spring/Summer 25. The usual cohort of bleary-eyed commuters from London is this time interspersed with sunglass clad models and frazzled looking PR professionals, desperately trying to keep on top of their emails. Paris is a changing city - despite being notorized for its art and romance, it has evolved over the decades into a savvy business hub, but one area it will always maintain its devotion to is being one of the greatest fashion scenes on the planet.
And Parisians take their commitment to the cause very seriously, as one stylist told me while surrounded by at least 15 Russian models: "It's a fashion week afterparty, of we have to go in wearing sunglasses." Twice a year, designer brands from all backgrounds descend on the city and historic buildings are temporarily co-opted; all for the love of fashion. One such building is the Unesco building, home to the unveiling of Louis Vuitton's new collection under the creative direction of Pharrell Williams.
As one of the most acclaimed luxury brands in the world, the anticipation at the show matches its surroundings. Murmerings about star appearance echo the streets, as fans queue down the block, pressing against barriers and standing on tree trunks to catch a glimpse of the show's VIPs. The front row includes Anna Wintour, Sabrina Carpenter, Burna Boy, Stormzy, Loyle Carner, Tems and Michael Fassbender.
The show celebrates ath.
