Although summer is yet to officially begin, is already looking ahead with its campaign. But what’s interesting about the seasonal overlap is that even in preparation for cooler temperatures, the Pre-Fall 2024 collection captures the endless spirit of summer. To showcase the new collection, the Parisian brand headed to the glass and metal-laden mid-century villa, Green Galaxie.
Inside and outside, the Dude Hasson-shot visuals lend themselves to the brand’s key focus on striking visuals – all while channeling the luxuriously elevated, yet easy personality of the brand. But what makes the campaign stand out, even more, are the combined and contrasting elements that see lively-hued pieces against avant-garde architecture, cliff landscapes and the Mediterranean Sea. The cinematic style shots that lean into the house’s history exhibit a catalog of collection pieces – spanning tailoring, athletic wear, silk tops, dresses, swimsuits, knitwear, coordinating sets and more.
Out of the assortment, key highlights include the brand’s signature silk button-down shirts, a women’s tailored pink coordinating set with all-over Casablanca logo embossing, a men’s textured white tailoring coordinating set, a men’s green velour set men’s gradient athletic wear. Take a look at the new campaign in the gallery above. Casablanca’s Pre-Fall 2024 collection is available now and with international stockists.
.
