One thing HBO didn’t have to contend with in the 2000s was round-the-clock surveillance from film set paparazzi – much like those who have been stationed in and around Manhattan to document all the costumes that and co have worn while filming the third instalment of . (I have lost track of the number of films and television programmes that I feel as though I have seen despite never having watched for this exact reason.) That might explain why this season’s cast has started to upload their characters’s headline outfits to Instagram: to take back control and bring the marketing in-house.
It means that – while an exact premiere date has yet to even be announced – we have seen ; ; and Sarah Jessica Parker dressed in a rose-stuffed dress. That particular design debuted in – where fresh flowers were bunched between layers of sheer tulle to evoke the idea of bouquets being thrown to ballerinas – and has since become a frequent presence on the red carpet and in magazine editorials. Consider it this season’s equivalent to the threadbare skirt.
.. or the dreaded Zara polka dot dress of 2019.
It was, of course, British ’s who was first photographed in the dress – its fresh flowers having been replaced with practical silk iterations – back in November 2023. (Nnadi later wore a shorter iteration to launch her first issue as head of editorial content in March 2024.) And it was perhaps that initial endorsement that encouraged , , and Emily Carey’s stylists to pull R.
