Today, CS Hon. Ababu Namwamba announced a significant partnership between his ministry and Cape Media, designating the media group as the official partner for the innovative talent search program, WhozNext. The announcement was made during a meeting at the Talanta Plaza headquarters, marking a new chapter for Kenya’s creative economy.
CHECK OUT: The WhozNext program, set to premiere in the coming days, is designed to emulate the success of popular talent shows like America’s Got Talent. It aims to spotlight talent in seven key areas: music, pageantry, fashion, poetry, comedy, dance, and content creation. This initiative follows the successful #TalantaHela program and seeks to extend its achievements from sports to the broader creative industry.
CS Ababu emphasized the government’s commitment to fostering talent and creating opportunities for monetization and exposure. “WhozNext has been curated in the mold of America’s Got Talent. The initiative will focus mainly on seven thematic areas including music, pageantry, fashion, poetry, comedy, dance, and content creation, as we seek to replicate the success of #TalantaHela in sports for our creative industry,” he said.
The program is anticipated to be a game-changer in the creative space. The government has explored partnerships with various media houses to facilitate the production and airing of events. This collaboration is expected to culminate in the monetization of winning artists and funnel them through a clear p.
