The fourth of SKMG’s Cannes edition of its newsletter COMMPRESS, CANNESPRESS, covers the Cannes Lions from La Croisette. Day 4. We’re getting to the good stuff now.
Today saw hangovers as big as the croissant-stuffed seagulls getting around the promenade, all reportedly victims of last night’s Spotify party, which could be heard from Antibes. You know what else was big? The sessions. Today went hard on values driven marketing and the need to believe that your brand can – and should – make a difference to the world , no matter who you are or what you produce.
It’s an easy one when you’re someone like Kate Cronin , the Chief Brand Officer at Moderna, who says the best thing is its ability to make an impact with vaccines worldwide. But, life-saving businesses aside, TikTok’s Head of Global Marketing Kate Jhaveri says the platform is proud of the community it has created and how the platform empowers people by making sure their voices and stories are heard. We also went Inside the Jury Room of the PR Lions where we heard from Kat Thomas , One Green Bean’s Founder and Global Chief Creative Officer, who spilled what beans she could on the three things Lions judges were looking for when picking winners: one being that earned media is at the heart of it all; two being cultural relevancy, that is, the campaign needed to be authentic for the brand and for its audience; and lastly, that it was credible for the world we’re living in by being inclusive and celebrating .
