E-commerce makes up a fraction of overall retail sales — or about 16% in the first quarter of this year, according to a report from the US Census Bureau. But it continues to grow: By 2027, online shopping is projected to account for 41% of sales. It's convenient, offers nearly endless selection and you never have to wait in line to check out.
Fast shipping has mostly eliminated the burden of waiting for orders, but one pain point remains: Returns. Fytted may have a way to help eliminate that. Formerly known as MeasureMe AI, Fytted is a 2-month-old AI startup that uses iPhones to calculate body measurements and then align those details with brand sizing charts, so you'll theoretically know exactly what size to order no matter where you shop.
(At least as long as the brand partners with Fytted.) It's part of the gold rush of the generative AI era, as a range of new companies seek to apply the technology to daily problems like translating baby sounds , distinguishing between weeds and crops and preserving memories of loved ones . Gen AI is a lot more than just OpenAI and Anthropic and AI chatbots .
Fytted's technology originated as part of the college sports app AllAthlete, which Fytted CEO Greg Aeurbach founded in 2020 to help athletes share data about themselves with recruiters. AllAthlete released a body measurement tool in December 2023 and inadvertently found a new audience. "We went from having about 200 measurements shared from athletes a day to over 10,000 a day," Auer.
