By now, you must have come across the 'IT' colour for this summer that has been dominating the 2024 fashion trend with a storm. Say hello to the colour of the season -- Butter Yellow! This pastel shade is in between the hues of canary and beige. The soft and silky side of the yellow palette is steadily gaining popularity, making outstanding appearances on the runways of reputable fashion houses like Bottega Veneta, Louis Vuitton, Bally, Proenza Schouler and many others.
As we look forward to sunnier days, it's evident that butter yellow is not just a phase but a dominating shade to stay in the 2024 fashion game. The colour has been influenced and embraced by top-notch fashion designers and stylists. Not only that but online searches for 'butter yellow' increased by 98 per cent over the past month, reflecting its popularity and demand in the market.
What makes butter yellow the 'IT' colour for summer? Yellow has always been the colour of summer, but this subtle and muted shade of butter yellow seamlessly upgrades your fashion while giving the look a minimalistic aesthetic. Not many of us like bright and pop colours like yellow, but the buttery shade is versatile and ideal for fashion risk-takers to blend with the trend. Muted yellow is much more easier to style and play around with during summer.
It's the perfect hue for your brunch, beachy dates and outing days, giving some fresh and high-end fashion goals. Ways to add butter yellow trend to your wardrobe Butter Yellow Dress .
