Burberry has over a decade of experience under its belt, portraying its UK heritage across elevated uniforms packed with Britishness. While bracing for the luxury slowdown with its , is charging forward with determination. Creative Director has unveiled his collection, returning to the brand’s roots with refined signatures.
“I want to capture a sense of modern Britishness for Burberry – its archetypes, iconography, and people. I want it to feel accessible and relatable. Burberry’s heritage of outdoor exploration is important to the vision, too.
It’s not solely about outerwear, but the warmth and comfort that it brings,” Lee told Hypebeast. The Bradford-born designer is ready for summertime with sleek and lightweight silhouettes, dressing UK inhabitants with sophistication. Lee dives into the Burberry archive to unearth signature checks, laddled onto vibrant button-downs, wrap dresses, and trench coats while introducing reimagined Harrington jackets and glossy leather bombers.
“For the Spring 2025 collection, I was looking at British ways of dressing – easy elegance with a sense of character. I wanted to combine classic silhouettes with nuanced details to create designs that feel inherently British.” London’s iconic Savile Row comes alive in flared suiting and wool-tooled peacoats enlivened with frayed Prince of Wales tweed, supple velvet, and textured mohair fabrications.
Floral embellishments bloom on additional designs, allowing a peek at the skin beneat.
