Every week Blockchain Sensei will be walking you through the basics of blockchain technology. Consider this your crash course in all things web3! HSBC, Fidelity, UAE’s Commercial Bank International and South Africa’s Nedbank have all launched 3D virtual experiences in the metaverse. The term “metaverse” might still sound like a futuristic buzzword, often mentioned by a few trailblazing brands targeting the Gen Z demographic.
However, this trend is rapidly growing, with more companies and entities making significant moves in the “metaverse.” As professionals in finance and banking, particularly those in the City of London, it’s crucial to understand what the metaverse is and why it matters to us. The metaverse is an immersive digital shared space where gaming often serves as a gateway.
It can be accessed via mobile phones, laptops, or through a fully immersive experience using VR (virtual reality) glasses. This digital universe is composed of various platforms, including centralized Web2 environments like Roblox and Fortnite, and decentralized Web3 platforms such as Sandbox and Decentraland. Each platform offers unique opportunities for brand activations, and the choice of platform depends on company goals.
With the largest transfer in wealth currently underway, Millennials and Gen Z are far less likely to want to make repetitive visits to see an asset manager or accountant in the city when they can purchase and liquidate assets from the comfort of their own home.
