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are big business - it costs guests on average £451 to attend one, according to Experian. Brides and grooms aren’t escaping the financial burden either, the same report revealed that the number of people taking out wedding loans has increased by 6% in the last two years. There’s also been an increase in people getting married.

In fact, today—Sunday 23rd June—is one of the most popular wedding dates of the year. But hold your applause because it’s not all (something) blue skies and confetti. There’s , zero , and another costly new phenomenon—the , which leaves many wondering, are brides okay? As I’ve said before—and will again—celebrities are to blame.



has looked into how high-profile weddings influence and shape public interest and behaviour and found that “celebrity weddings captivate millions, from the fashion and decor choices to the themes and location, which many prospective brides use to inspire their own weddings,” says one analyst. Is this why some brides-to-be take on the air of a minor celebrity and begin treating their guests as lowly co-stars? Experian’s data reveals that 33% of wedding attendees interviewed don’t believe the Bride or Groom took the income of their guests into consideration. Weddings give free rein to our fantasies, and thanks to social media, the bar for weddings is being set ever higher because we have immediate access to the lives—and nuptials—of the rich and famous.

This might explain some of the horror stories .

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