FORMER BrewDog boss James Watt has revealed his new venture after stepping down from the craft brewery he founded. The beer tycoon handed over the reins of the Aberdeenshire-based firm to chief operating officer James Arrow last month after 17 years in charge. 3 James Watt has designed Social Tip to reward people for posting about the brands they love Credit: PA 3 The new app will "shake up" the influencer marketing scene Credit: PA 3 Social Tip will launch in the summer Credit: PA He is now set to launch a new platform called Social Tip with the aim to "shake up" the "£24billion influencer marketing" scene using its own AI based algorithm to "reward genuine, loyal fans".
The new firm will allow ordinary social media users to become " influencers " by posting about their favourite brands and become rewarded with cash based on the level of engagement based on views, likes and comments. Launching today, James Watt told how he was inspired by the processes used to market BrewDog . He said: “This is good old-fashioned word of mouth marketing but amplified for the digital age and scalable through our innovative technology .
Read More Money END OF AN ERA BrewDog CEO James Watt announces he's stepping down after 17 years 'NO ONE LIKE YOU' Toff 'proud' of BrewDog boss James Watt in gushing post as he steps down “The most powerful marketing we ever had for BrewDog had nothing to do with us. “It wasn’t the stunts, and it certainly wasn’t advertising. It was everyday people s.
