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Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Brett Blundy has poached a key executive from rival retailing billionaire Solomon Lew to replace the chief executive of his jewellery chain Lovisa. John Cheston, the chief executive of Smiggle, owned by Mr Lew’s Premier Investments, will replace Victor Herero.

Mr Herero is the second-highest paid chief executive on the ASX and will leave the company at the end of May next year. Mr Cheston’s exit from Premier Investments comes not long after Mr Blundy hired former David Jones chief executive Mark McInnes to head his retail business. Mr McInnes had been expected to take the top job at Myer, the ASX-listed department store chain in which Premier Investments is the largest shareholder.



John Cheston, head of Smiggle, is heading to ASX fashion jewellery chain Lovisa in June 2025. Jesse Marlow His departure from Smiggle comes as Premier Investments works on plans to spin off the kids stationary brand and others into separate listed vehicles. Mr Cheston will join Lovisa as chief executive and managing director next June.

Lovisa shares fell 5.37 per cent in early trade to $32.09; Premier Investments fell 2.

56 per cent to $29.29. Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe.

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