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Share to Facebook Share to Twitter Share to Linkedin In an era where e-commerce continues to dominate, businesses are defying conventional wisdom and embarking on a reversed retail journey, thereby creating a new trend at the same time. For many brands, the typical trajectory involves opening physical stores before expanding into the online market. However, nununu , a children apparel company, has turned this model on its head.

By establishing a strong online presence before launching a flagship store on Madison Avenue in Manhattan, this innovative children's fashion brand offers a fresh perspective on modern retail strategy. "Starting online gave us the flexibility to scale operations and adapt to market trends without the ..



. [+] hefty costs associated with a brick-and-mortar store." NUNUNU Going From Online to Brick-and-Mortar Founded 16 years ago by Iris Adler and Tali Milchberg, nununu sought to break free from the clichés of children's apparel through minimalist, gender-neutral designs.

Thanks to its innovative approach, the brand quickly gained traction, especially among US-based celebrities. Leveraging the power of e-commerce, the brand quickly attracted a global audience and established a loyal customer base without the burden of maintaining a physical space. Founders Iris Adler and Tali Milchberg NUNUNU "Starting online gave us the flexibility to scale operations and adapt to market trends without the hefty costs associated with a brick-and-mortar store," Adler no.

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