Subscribe Post By: Libby Allnatt June 13, 2024 No Comments A New York-based lifestyle boutique that aims to be a one-stop shop for all things parenthood is coming to Atlanta. Emilia George is slated to open at Buckhead Village this October. The brand carries women’s apparel for both pregnancy and postpartum, as well as gifts, toys and baby supplies.
Founder Elle Wang has always been entrepreneurial, but she didn’t set out to own a brand or get into fashion. While working as a partnerships advisor for the United Nations, she saw the need for functional, professional and stylish maternity clothing. “I had to wear very formal clothes at work, going to meetings with diplomats, and I didn’t want to wear those flowery casual maternity dresses,” she told What Now Atlanta .
“I had the lightbulb moment. Looking back, I never wanted to become a fashion designer all of the sudden. It was me thinking from a business perspective and solving a problem consumers had.
” Facebook Twitter LinkedIn Gmail The Emilia George store in Tribeca. Photo: Official Emilia George opened in Tribeca in September 2022. The brand aims to provide products for all stages of the parenthood journey, from fertility products and maternity clothes to postpartum essentials and baby supplies.
They also aim to provide friends and family of new parents with a place to find gifts. “Not everyone is a mom or planning to become a parent,” Wang said. “But everyone will have a parent figure in their life at.
