The store, which will open on Monday June 17, will boast a high-tech immersion room and self-screening centre, designed to revolutionise the way people think about hearing care. Customers will be able to test out a range of hearing aids for themselves in a variety of settings – hearing what it would sound like if they were in a busy restaurant or at a concert to give an idea of what it would be like to wear a hearing aid. Boots Hearingcare bosses say the idea of the store is to break down old-fashioned stigmas around the use of hearing aids and demonstrate first-hand how transformational life can be when people can reconnect with sounds they love.
Echo Lu, managing...
Bev Holder.
