The Canaries officially ended their agreement with the Hethel-based car manufacturer on Monday after three years, and it's understood that Blakely, a lifestyle fashion brand founded and based in Norfolk, is set to replace them for the 2024/25 campaign. That will see Blakely's logo feature on their home, away and third shirts and training wear for the upcoming Championship campaign. Those will still be manufactured by Spanish company Joma.
Johannes Hoff Thorup's squad will return for pre-season testing later this week, with the squad's training gear set to carry the Blakely logo. Norwich conducted a rigorous search that has been ongoing for a period of months after an agreement to end the deal with Lotus was struck. Blakely was founded in 2012 by Gareth Newman and now occupies a 40,000 sqft warehouse in Melton Constable, Norfolk, and operates mostly online, although have previously had a physical presence in both Norwich city centre and Westfield shopping centre.
The company have experienced growth in recent years and, as of 2022, were targeting a £25million a year turnover. Andy Gale, the company's chief operating officer, spoke about their growth back in April 2022 to the Comet . “Most of that growth has happened in the last four years,” said Gale.
“We’ve hit milestones, seen opportunities and made informed decisions quickly, so luckily we haven’t had too many ‘make or break’ moments during this period. Blakely, a Norfolk clothing company owned by Gareth Newma.
