, /PRNewswire/ -- , in collaboration with Made by Alex, announced today the exciting launch of the Pickleball Bag x Made by Alex, a pickleball bag designed for handbag, pickle and pickleball enthusiasts alike. The , originally known as originated in the streets of in 1889, and its pickles, peppers, relishes, olives, sauerkraut and other specialty items have set the standard for taste for more than 135 years. Made in , where the iconic brand originated, the Pickleball Bag x Made by Alex will be the ultimate summer must-have.
As pickleball's popularity continues to rise, B&G Foods saw an opportunity to blend the obsession with pickle culture with the craftsmanship of one of top local designers, Made by Alex. The result is a strikingly innovative accessory that seamlessly merges the worlds of pickles, pickleball, and high fashion. Crafted with meticulous attention to detail, the Pickleball Bag x Made by Alex is ideal for hitting the courts or stepping out for a day of leisure, embodying both durability and unparalleled style.
Made with Italian leather and a chenille-branded patch, the Pickleball Bag x Made by Alex, can hold two pickleball paddles and two pickleballs. "The brand has been a staple in New Yorkers' households for over 135 years," said , Sr. Director, Marketing & Sales Strategy at B&G Foods.
"We wanted to get in touch with our roots to create something fun and trendy, while still staying true to what we know at heart: pickles. Made by Alex brought the vision to life,.
