Mary-Kate and Ashley Olsen understand their clientele down to a T – or a perfectly-fitted “tee”, if you will, which was the product that birthed . Although their design is rooted in simplicity, they know, better than anyone, that their loyal customers look to them for clothing and accessories that are thoughtfully, and meticulously, designed to be stylish, yet practical, for their busy lives. This is seen particularly with the tote bags, which are the chicest way you could possibly transport your makeup bag and laptop to and from the office.
The Row bags all have an elegant, minimalist aesthetic; from the slouchy Park and N/S Park styles to the slimline Idaho to the handwoven Nappa Mara, which shares its name and mesh construction with the label’s covetable ,. All are as versatile and practical as they are elevated and understated – a few traits that have come to define the Olsen’s success on the luxury landscape, especially when it comes to accessories. Though similar in their identity, all cater to a different purpose.
The Park XL is an elevated holdall, with dimensions that would suit a commute, flight or weekend away – it also boasts a detachable pouch to alleviate fuss or rummaging. While its tall counterpart, the N/S Park, is a trusty city companion, as has been demonstrated by its celebrity fans Taylor Russell and Zoë Kravitz. As for the woven Mara and Emilie totes? Prepare to see them on the arms of holiday-bound celebrities and fashion insiders all su.
