VANCOUVER, British Columbia--(BUSINESS WIRE)--Jul 9, 2024-- The credit card loyalty program market is booming, with the majority of U.S. credit card holders now owning at least one card that offers a rewards program.
A global survey by WillowTree, a TELUS International Company – rebranding to TELUS Digital Experience later in the third quarter (NYSE and TSX: TIXT) – reveals the driving forces behind increasing consumer interest in credit card loyalty programs, highlighting universal takeaways and distinct regional trends. Above all, the research underscores the need for financial brands to adopt advanced customer segmentation and tailored experience strategies for effective customer retention and growth. This press release features multimedia.
View the full release here: https://www.businesswire.com/news/home/20240709521551/en/ Global consumer survey reveals distinct regional preferences for loyalty point redemptions across five global regions.
Graphic by WillowTree, a TELUS International Company. “In a crowded marketplace, financial service brands, particularly those looking to launch a new global loyalty program, or expand existing programs to other countries, cannot rely on a one-size-fits-all approach. Instead, deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company.
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