In the glittering world of TV and film, we often find ourselves captivated by the obvious stars: The charismatic actors, the intricate plotlines, the soaring musical scores. But lurking behind the curtain, pulling strings with finesse, is an unsung hero who can make or break even the most brilliant productions—marketing. Welcome to the age where content is king, but promotion wears the crown.
In this cutthroat entertainment landscape, where thousands of shows and films vie for our fleeting attention, even masterpieces can fade into obscurity without the right promotional push. Enter By The Gram (BTG) , a creative powerhouse that's revolutionising how we experience entertainment before we even hit 'play'. Recently, BTG’s innovative promotional shoot for Amazon Prime Video ’s Panchayat has set a new benchmark in entertainment marketing.
Picture this: A quaint village in the heart of India, its charm often overshadowed by the glitz of urban dramas. How do you make it stand out? BTG's answer came in the form of "Phools of Phulera," a promotional campaign in collaboration with acclaimed stylist Mohit Rai and talented photographer Ridhika Mehra for Amazon Prime's sleeper hit, Panchayat, which very swiftly became a viral sensation. Within hours, the shoot became a crowd favourite, generating a myriad of comments and shares.
Even influential pages like Instant Bollywood and Bollywood Memers couldn't resist joining the buzz, further amplifying its reach. This overwhelming respon.
