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Read our privacy notice . The bumbag has had a major rebrand. We may think of it as a throwback from the late 80s, but the pouch-like bag has actually been around for a lot longer than that.
The world has one Melba Stone to thank for the accessory; an Australian woman who could have been inspired by kangaroo pouches when she developed the design way back in the early 60s. The handy bag, which sits on the hips and keeps your essentials to hand - without actually being in your hands - took the world by storm and has returned for another moment in the spotlight in 2024. As well as sleeker and chicer options, the way we wear it has changed too.
Instead of neatly and obediently clipped in around the waist, Gen Z wears it crossbody, slung around a shoulder with access to the pocket up by the chest. It’s destined to be this year’s top festival accessory, freeing hands to clap along to acts, navigate the loos, and take fresh pints of cider back to your mates. But it has uses beyond the festival field; a bumbag is a great way to store essential things like bank cards and house keys when you’re going for a jog or on the slopes.
Some are more form than function, while others are all about looks. Every one of th.
