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Brand power refers to the influence the name holds over the spending behavior of consumers, which can also be used to predict future spending patterns. Merely offering a good-quality product based on decades of expertise no longer entices the fickle consumers. This, on the other hand, also means there is more opportunity for lesser-known products with innovative marketing strategies to quickly advance into markets once dominated by conventional brands.

Since 1994, The Korea Herald has been releasing a list of the most-loved brands to acknowledge their market presence. By selecting brands that are representative of South Korea by category, this annual feature touts the companies that have excelled in their respective fields. Noble Klasse boasts exclusive limousine service PREMIUM LIMOUSINE NOBLE KLASSE KC Motors' luxury limousine brand Noble Klasse is leading the nation's premium limousine market.



Noble Klasse has consistently dedicated itself to the design, development and production of premium limousines since the launch of its L4, the first four-seater limousine based on Kia's Carnival Hi Limousine, in 2015. Such efforts have been well-received by customers, particularly with its popular L9 model. The new L9 and L4 boast elegant designs and enhanced convenience, embodying the brand's identity while delivering superior ride quality.

A new exterior color, "Copper," has been introduced, along with premium Focal speakers and a three-tier umbrella storage space. A 21.5-inch smar.

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