There’s also Heineken’s spill-relief insurance and Reiss’ embrace of flash mob chic . HBO launched a high-profile out-of-home activation for Game of Thrones' House of the Dragon / Credit: HBO Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here .
This week, Visit Oslo used dry humor to spotlight the city’s charm , Primula returned to TV after a three-year advertising hiatus and Cheerios supported the 2024 Paralympics . Visit Oslo: Is it Even a City? by NewsLab AS The dry humor in a recent tourism ad for Oslo has stirred online acclaim, with some calling it the best they have ever seen. The ad humorously downplays the city’s attractions, noting short restaurant waits, a village-like feel, walkability and brief museum lines – contrasts to cities like New York or Paris.
Narrated by a grumpy local, the ad highlights Oslo’s charms with deadpan wit. Inspired by Joachim Trier’s Oslo Trilogy, it uses sophisticated humor and cultural references to deliver an entertaining and standout message in the tourism sector. Primula: Squeeze by Powerhouse Primula has returned to TV after a three-year hiatus with a new multichannel ‘Squeeze’ campaign .
The campaign, created with Powerhouse, Alchemy Media and Prohibition PR, features colorful scenes highlighting its Original, Chive, and Ham flavors. The ad humorously replaces “cheese” with “squeeze,” showing characters enjoying “squeezy beans,” “squeezy fri.
