has been instructed to sell hundreds of its outdoor advertising displays, including billboards, transit displays and other advertisements, after entering a consent agreement with Canada’s Competition Bureau. The decision comes as part of — the Canadian subsidiary of a real estate investment trust providing out-of-home advertising space — which sold for $410 million, Bell Media announced Monday. For the merger to earn the blessing of the Competition Bureau, Bell must sell 669 of its outdoor advertising signage, including digital displays, across Ontario and Quebec.
These include 198 displays in the GTA, . The other advertisements are located in Quebec City, Trois-Rivières, Sherbrooke and the Greater Montréal Area. Magda Konieczna, an associate journalism professor at Concordia University, says journalists are increasingly being tasked with doing more despite In return, Bell gets Outedge’s (formerly named Outfront Media Canada) remaining advertising assets in Canada.
The deal, first announced last October, included Outedge’s 9,325 advertising displays in the country. “This acquisition marks a significant milestone for Bell Media and solidifies our leadership position in the out-of-home space,” Sean Cohan, President of Bell Media, . “Our now expanded national inventory of both digital and out-of-home assets will drive even better, industry-leading results for our advertising partners.
” Bell Media, Outedge Media and the Competition Bureau did not immediately.
