Beautifully Buxom , a new lingerie and loungewear brand, is celebrating its disruptive nature in supporting women with fuller busts after expanding its offering to four distinct ranges. Beautifully Buxom, which officially launched in 2022, specialises in non-bra lingerie such as chemises, erotic wear, and babydolls, alongside luxurious loungewear. The brand now offers four distinct ranges: two loungewear lines, chemise sets, and erotic wear, all positioned at the luxury end of the market.
The brand’s success is highlighted by joining the lingerie team at Jarrolds’ department store in Norwich, where founder Rosie Musgrave, who is also an expert bra-fitter, fits many women and introduces them to ‘Beautifully Buxom’. Rosie identified a significant gap in the market for stylish, supportive lingerie for women with larger busts. Unlike traditional brands, Beautifully Buxom deliberately focuses on innovative non-bra designs that cater to a wide range of body shapes and sizes.
The brand offers products covering sizes 6-26 and 28-48 DD-KK cups, using a unique sizing structure that incorporates 132 bra sizes within 18 sizes. This design approach accommodates body fluctuations, including pregnancy, perimenopausal or hormonal changes. Rosie’s dedication to creating high-quality, affordable products is evident in the thousands she has invested in sourcing the best materials and components from around the world.
Despite personal challenges, including family loss during the launch.
