( MENAFN - ForPressRelease) New Delhi, May 29th, 2024: Bata India announces the appointment of Deepika Deepti as the Head of Marketing. With over 2 decades of experience in Marketing & Business roles at leading brands & an in-depth knowledge of Indian and International retail industry, Deepika is set to steer Bata India's Marketing mandate. A true culture shifter, Deepika is known for bringing in & nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role at Bata India Limited, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.
During her tenure at adidas, she played a pivotal role in driving business growth for India and Emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo. As the Chief Executive Officer at CAMP SMA she spearheaded the portfolio of Bhaane, Veg Non Veg, and a strategic partnership with Nike India. Prior to joining Bata India, Deepika held the position of Senior VP of Marketing at Metro Brands Ltd, where she defined a new trajectory with Takes you to the new campaign for metro shoes, as well as activating a modern cultural movement for Fitflop and Fila.
Commenting on the appointment, Gunjan Shah, MD & CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deep.
