Ayo Amusan is the Founder/CEO of Persianas Retail Limited (PRL), a leading retail company and the highest-earning sports brand retailer in Nigeria. PRL is currently the official partner of the PUMA and Lacoste brands in Nigeria, with 13 PUMA, Lacoste, and The Mix stores. The company is notably female-led, with a significant representation of women in leadership roles and brand building, community building, partnerships, integrations, and consolidations.
She has onboarded several international brands, including PUMA, Lacoste, Hugo Boss, Hackett, Armani, and Paul Smith, among others. Her vision has always been to make these international brands accessible to Nigerian consumers, while also promoting local brands and ensuring global-standard shopping experiences in Nigeria’s emerging premium retail sector. Since launching PRL in 2009, she has been at the forefront of driving growth in Nigeria’s retail sector and building a formidable community alongside it.
Ayo and her team are committed to driving the retail culture in Nigeria and are constantly delivering the most immersive and innovative shopping experiences to customers. Leveraging media and entertainment partnerships with global sensations like Davido, PRL is expanding Nigeria’s footprint globally. The PUMA X Davido collaboration is noteworthy as the first of its kind where a global brand like PUMA collaborates with an African artist to launch a full collection.
The collaboration continues to drive remarkable disruptio.
