Renowned Australian fashion brand Dion Lee, worn by the likes of Taylor Swift and Dua Lipa, has called in the administrators. Founded in 2009 by designer Dion Lee, the brand has garnered global recognition for its unique designs, high-fashion appeal and more recently when it was worn by the likes of Taylor Swift at the NFL Super Bowl. The company operates six stores in Australia and one in the United States, and its products are sold through 160 outlets worldwide, however the voluntary administration will focus on the Australian operations with dVT Group called in to oversee the process.
“We are in the very early stages of our administration process and our focus right now is on speaking with the Australian and US-based team and getting across all the relevant operational and financial data,” administrator Antony Resnick said in a statement released Thursday evening. “The Dion Lee brand has built global recognition and credibility in the world of high fashion. It is regularly worn by cultural icons and influencers.
It is noted in the industry for its unique designs. All of which should attract both local and international investor interest.” Despite the administration, retail stores and online channels will continue to operate.
Resnick emphasised the brand’s global credibility, noting its popularity among cultural icons and influencers, which should attract both local and international investor interest. “The Dion Lee brand is one of a handful of Australian fashio.
