WWDC At its Worldwide Developer Conference on Monday, CEO Tim Cook proclaimed from the roof of Apple's headquarters the arrival of "profound" intelligence capabilities in the iPhone giant's products. Late to lard its products with what's charitably called "artificial intelligence," Apple would have the world believe it's merely fashionably cautious with " Apple Intelligence ," machine learning that's grounded in personal data and privacy. Apple has a history of taking ideas and refining them as platform products.
Its Macintosh borrowed from innovations at Xerox PARC to commercialize the graphic interface, the iPod/iTunes combination transformed the MP3 player market and the selling of digital music, and its iPhone changed the way people think about mobile devices, computers, and the internet. Similarly its ads build upon what's come before. Just as Cupertino's poorly received iPad Pro "Crushed" ad echoed LG 2008's ad for its KC910 Renoir phone, Apple's WWDC intro with skydiving execs recalls Google's slightly more impressive Project Glass skydiving stunt at Google I/O 2012.
The iCompany's approach to artificial intelligence follows a similar script, which is to say letting early market entrants like Microsoft make mistakes before coming out with a more polished approach. "Apple Intelligence is the personal intelligence system that puts powerful generative models right at the core of your iPhone, iPad, and Mac," said Craig Federighi, SVP of software engineering. "It draws on y.
