The Paris Olympics, Wimbledon, Euro 2024: They’re all lighting up social. But what are people saying? For our sports & fitness focus week , Buddy Waddington of social listening shop Sprinklr takes a look. What's the online chatter this summer of sport? / Piero Huerto Gago via Unsplash We’re now well into what is without a doubt the summer of sport.
The Olympic Games, Wimbledon, and the Euros all present incredible opportunities for marketers and brands to connect directly with customers. But how can brands engage in these conversations authentically – in real time, while trying to move the needle when the eyes of all the world are watching? Like the athletes competing this summer, the brands that consistently capitalize on viral moments and trending conversations aren’t the luckiest, they are the best prepared. The first element of that preparation is the ability to listen, aggregate, and analyze the thousands of conversations happening on digital channels.
With the right strategy for social listening, marketers can get ahead of the competition to publish content at the right time, to the right people. In days gone by you had to take to the street to judge the public mood; these days, the world’s online. The world’s biggest focus group has already been convened online.
How brands ‘hopped’ on the beer wagon during Euros 2024 Fans will turn every event this summer into a global conversation, amplified across Instagram, Facebook, Reddit, and TikTok. This shared e.
