Any strategy that works is possibly the right strategy, they say. Yes, in this age, we need to understand what matters, and not the fixation that highest quality, premium branding, etc, will deliver alpha. That construct remains of course, but you should not count on it all the time.
Amazon, in a bid to battle fast-charging Temu, is going to distribute no-branding cheap Chinese products, possibly made within environments it has criticized in the past. Why not? If it does not do that, it may be out of business in this decade. Temu is scaling over America, and Amazon cannot just live on a fool’s purity that customers care about quality, if that should come with the whole paycheck, when Temu is so cheap that you wonder if it is a charity! So, Amazon has a plan : “Amazon is set to launch a new section on its site dedicated to low-priced fashion and lifestyle items shipped directly from Chinese sellers to U.
S. consumers. This development, announced at an invite-only conference for Chinese sellers, underscores Amazon’s most determined effort to date to combat the rising competition from e-commerce giants Temu and Shein, both of which are closely linked to China.
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This development highlights the increasing influence .
