Amazon’s (NASDAQ: AMZN ) Prime Day sale runs July 16 and July 17 this year. The record haul it’s expected to bring in over the two-day haul will be another reason for investors to buy Amazon stock. The company is expected to bring in $14.
7 billion , 14% higher than last year’s event. However, despite the record sales, shoppers are expected to drive a hard bargain, not wanting to blow the budget. “Even though inflation is going down, there is still a high amount of pressure on customers,” ModernRetail reported comments from Inès Durand, an e-commerce research leader at Similarweb.
“For a large share of the population, they still want to leverage these deals in order to get more bang for their buck.” So, consumers are still going to spend over the two-day sale, however, they will be focused on spending wisely. Increasingly, the Prime Day event has had less of an impact on Amazon’s top and bottom lines.
However, that doesn’t mean it’s going to stop having the annual sale. Here’s why. Prime Day Is a Great Way to Promote Its Online Business In the past four quarters ended Q1 2024, Amazon’s online stores generated $235.
5 billion. That means this year’s estimated haul of $14.7 billion will account for approximately 6.
2% of its annualized sales. So, in the big picture, Prime Day will not be the thing that pushes its stock higher. This is because its e-commerce margins are tiny (it doesn’t break out the profit margins of its six businesses that are includ.
