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Amazon Prime Day is scheduled for July 16 and 17, offering a variety of discounts for Prime members. It's also about bringing shoppers deeper into its ecosystem — and not just for Prime memberships. Amazon's offers include free months of its music, grocery subscription, and Kindle Unlimited.

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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Amazon Prime Day is approaching, and as usual, the online retailer is offering a slew of specials for customers during the two-day shopping extravaganza. But Amazon doesn't just want you to buy discounted electronics or fashionable sneakers.

It also wants you to sign up (and pay for) Amazon Prime at $14.99 a month — and possibly a whole host of other Amazon subscriptions. This story is available exclusively to Business Insider subscribers.

Become an Insider and start reading now. Have an account? Log in . Already, 75% of US consumers are Prime members , according to data from Consumer Intelligence Research Partners.

Amazon is still gunning to get the remaining quarter on board. Prime Day is "an opportunity to allow non.

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