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After a watershed year that catapulted her to the dazzling ranks of global pop stardom, the Ghanaian-American musician is reconnecting with her roots and recentering her intentions V isualisation can be a powerful tool – something Ama Serwah Genfi knows all too well. Lately, the Ghanaian-American musician and producer has been envisioning the places she dreams of going and the milestones she hopes to reach as part of her morning routine, which also includes prayer, chilling outside, and listening to Sade . She finds herself returning to one scene frequently during her sessions: a future Grammy acceptance speech.

Amaarae on The Cover of NME. Credit: Ashley Osborn for NME “I really try to get into that zone of what it feels like to be there, who I’d be there with, what I’d be wearing, all of that,” she tells NME over Zoom, her gaze drifting off-camera to the verdant landscapes that surround her home in Sherman Oaks, Los Angeles. If you’re curious, she’d go for a red or black dress – something “really sexy” with a slit.



“I want to show some skin,” she adds playfully. For Genfi, whose seductive, sweet ‘n’ sour soundscapes as Amaarae fuse vibrant elements of pop , R&B , hip-hop , alté and anything else she deems fit (much to the delight of her adoring fanbase), such visualisation is more than a lofty daydream – it’s a prelude to reality. Genfi thrives in a boundless space where anything is possible.

Where her 2020 debut album ‘The Angel You Don�.

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