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Alibaba Group Holding BABA is reigniting its effort to expand internationally, leveraging artificial intelligence to support this goal. The e-commerce giant is integrating its generative AI models to assist small sellers in overcoming language barriers and managing complex tasks like negotiating refunds, Zhang Kaifu, head of AI development at Alibaba’s international e-commerce unit told WSJ. AI can play a significant role in cross-border e-commerce, particularly for smaller businesses, the Wall Street Journal reports .
Also Read: Amazon Launches Affordable Fashion Section to Compete with Temu and Shein Zhang told WSJ that for China-based merchants yet to sell overseas, Alibaba’s platform offers AI and other services to help promote their businesses. Facing slowing growth in China due to fierce competition and a weakened economy, Alibaba’s international e-commerce has become its fastest-growing division. In the quarter ending March, global sales grew 45% , compared to an overall growth of 7% for the company.
Zhang, who began leading the AI initiative a few months after the launch of OpenAI’s ChatGPT in late 2022, highlighted that internal tests showed AI tools could increase orders by up to 30%. Alibaba stock lost over 16% in the last 12 months as it strives to unlock value through its AI and e-commerce endeavors. Is Alibaba A Good Stock To Buy ? When deciding whether to buy a stock, there are some key fundamentals investors may want to consider.
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