Alexander Wang has sparked confusion with a new video campaign starring “lookalikes” of Taylor Swift , Ariana Grande , Kylie Jenner , and Beyonce . The luxury streetwear brand recently dropped an ad for its Ricco bag, but the company has raised eyebrows for who it tapped to star in the campaign. In the clip, which was shared on the Alexander Wang Instagram account, an impersonator for the “Thank U, Next” singer is seen unboxing the Ricco bag.
The ad cuts to several other impersonators, such as a lookalike of Swift and the Kylie Cosmetics founder, followed by a Beyoncé impersonator. The celebrity lookalikes each filmed themselves showing off the black crossbody bag, which features a studded bottom and “Alexander Wang” logo embossed strap. “100 per cent certified authentic,” the official Instagram account for Alexander Wang captioned the video campaign.
While the ad seemingly intended to be a commentary on knockoff fashion, fans couldn’t help but focus on the “Uncanny Valley” appearance of each celebrity impersonator. “I’m scared,” one person commented. “This makes me so uncomfortable!!!!” another user said.
“I’ll have nightmares about the Ariana Grande double.” Some people expressed their concerns that the ad might upset real-life celebrities, like Swift and Beyoncé, as one person wrote on X: “If I were any of these celebrities I’d be so offended.” “I think celebrities should be able to sue for ads like this,” another fan cla.
