Around the globe, the emergence of generative Artificial Intelligence (AI) has sparked a revolution in the news industry, bringing out excitement and concern among media professionals and the public. The latest report by the Reuters Institute for the Study of Journalism, led by Dr. Richard Fletcher and Prof.
Rasmus Kleis Nielsen, delves into public perceptions of AI in news across six countries: Argentina, Denmark, France, Japan, the UK, and the USA. This report paints a complex picture of generative AI’s impact on journalism, revealing its potential and pitfalls. The report is based on a survey conducted by YouGov on behalf of the Reuters Institute for the Study of Journalism (RISJ) at the University of Oxford.
The data were collected by YouGov using an online questionnaire fielded between 28 March 28 and April 30, 2024 in the six countries. Sample sizes are about 2,000 in each country. Promise of AI in news Generative AI, exemplified by tools such as OpenAI’s ChatGPT, Google Gemini, and Microsoft’s Copilot, promises to revolutionise news production and consumption.
These tools can generate texts, audio, images, and even videos, offering news organisations unprecedented efficiency and cost savings. The Reuters Institute’s survey highlights that about 66 percent of the public expects AI to have a significant impact on the news media within the next five years, surpassing expectations for its influence on political parties and even science. The public acknowledges seve.
