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After Victoria Starmer's £275 ME+EM frock sold out in 48 hours...

how the British brand is also becoming a style weapon for the royals - from Kate and Carole to Zara and Beatrice By Eliza Scarborough Published: 03:04 EDT, 13 July 2024 | Updated: 03:04 EDT, 13 July 2024 e-mail View comments When she walked inside Number 10 Downing Street alongside her husband after his election victory this month, Lady Victoria Starmer was following a rapidly blossoming fashion trend. For she was wearing a stunning £275 red frock by ME+EM that quickly sold out. But as well as having attracted the eye of Sir Keir Starmer 's wife, ME+M is fast becoming a secret style weapon of the royals .



This was spectacularly highlighted when Queen Mary of Denmark and Zara Tindall were seen wearing the same dress just a day apart this month. This double royal endorsement is not an isolated incident, the Duchess of Edinburgh is another ardent admirer of ME+EM and boasts an impressive collection of 21 dresses from the brand. As we reveal below, other royals including Zara Tindall, the Princess of Wales and her mother Carole Middleton and Meghan Markle have also sported the firm's designs.

When she walked inside Number 10 Downing Street alongside her husband after his election victory this month, Lady Victoria Starmer was following a rapidly blossoming fashion trend. For she was wearing a stunning £275 red frock by ME+EM that quickly sold out Clare Hornby, creative director and founder of ME+EM, which is prov.

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