The maiden edition of the AfroBeach Festival, slated for December this year, promises lots of excitement after details were announced during a launch in Accra. The celebration, to be hosted at the Laboma Beach Resort in Accra, is described as “a celebration of African music, culture, and entertainment,” which will attract an overwhelming number of guests from home and abroad. There would be musical performances from renowned artistes, a culture and arts exhibition, fashion and design, and plenty of African food delights during the festival.
Part one of the show, according to the organisers, will take place from December 27-29, 2024, after which there will be an extension from December 31, 2024, to January 1, 2025. In addition to a line-up of packed activities, the event aims to raise awareness about “environmental sustainability” and the importance of preserving aquatic life and livelihoods along the coast. The celebration will spice up the variety of end-of-year carnivals in December and provide opportunities for local and international brands.
It will again promote the country’s rich cultural diversity, “unite communities through music and art, and advocate for sustainable practices to address the challenge of climate change.” Speaking at the launch on Saturday, Gilbert Abeiku Aggrey Santana, one of Ghana’s top tourism and hospitality entrepreneur, said that the show aimed to become “the biggest” beach and tourism event in Ghana and beyond. Highlighting .
