A$AP Rocky rocked Paris Fashion Week, holding his first fashion show in the French capital on Friday. The rapper-turned-designer unveiled his inaugural ready-to-wear collection with his creative agency AWGE in April, but that was just a primer for the high-octane performance in Paris. Titled “American Sabotage,” the new line sits at the intersection of art and activism with the 30 looks exploring Rocky’s idea of “ghetto expressionism.
” Created in collaboration with young designers Bede Marchand, Joshua Jamal, and Coucou Bebehe, the oversized garb was plastered with phrases like “Political Satire” and motifs such as the bald eagle and the American flag. The secret, invite-only show, which took place at Hotel de Maison, was just as provocative with “protestors” carrying “Don’t be dumb” signs and unreleased tracks from A$AP Rocky’s upcoming album blasting through the speakers. Rocky also made quite a statement, walking the runway wearing a bomber jacket emblazoned with his own mugshot and a pair of giant Ray-Ban sunglasses.
The edgy AWGE garments were styled with newly released footwear and accessories from Rocky’s Puma collab . Some kicks that have yet to be released also graced the runway, as celebs such as Rihanna, Pusha T, Loewe designer JW Anderson, and Rimowa president Alexandre Arnault looked on. The limited re-issue of the OG Inhale shoe from 2000 was one of the most interesting pairs on the runway.
Hand-picked from the Puma Archive by Rocky h.
