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What makes for a really good birthday weekend? With Heinz, it’s real food, real games, and real fun. Last May 25 and 26, the beloved condiment brand set up the Heinz Red Zone in BGC to mark its 155 years of all-real goodness. The Pinoy-inspired pop-up gave visitors the chance to bring home Heinz ketchup pouches by competing in the Palarong Heinz, a palarong Pinoy -style course of games.

The event also debuted the newly-minted Heinz Crew, who had fun with the crowd in trying out the Palarong Heinz, mixing new concoctions of flavorful Heinz combinations, and taking IG-worthy pictures around the venue. Feeling a little FOMO? Don’t worry, here’s a roundup to let you have a taste of the fun that went down. All-real fun at the Palarong Heinz booths The main event of the Heinz Red Zone was Palarong Heinz: a five-part game course inspired by Heinz’s process of creating their iconic ketchup.



Players went all out as they took on jackstones, a selfie challenge, tumbang preso , tongue twisters, and piko which represented harvesting, pulping, mixing, heating, cooling, and packing, respectively. At the end of the course, players got a Heinz ketchup pouch to bring home and add into their everyday meals. “These Filipino games are deeply rooted in tradition and community, which also mirrors our own values as Heinz to bring joy, togetherness, and goodness for 155 years,” said Widita Wimala, Heinz head of marketing for South and Southeast Asia and Hong Kong.

Making real memories wit.

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